In a highly competitive market, value adding has become more than a trend—it’s a vital approach to fostering strong client relationships. At Simply Print, we understand that adding value doesn’t have to be complicated or costly. By giving clients a little something extra, we’re not just providing a product or service; we’re showing genuine appreciation and encouraging loyalty. Here are some advantages to consider in adding value and how we’ve embraced this approach.
1. Show Appreciation and Strengthen Relationships
Providing clients with a little extra is a way of saying, “We appreciate your business and don’t take it for granted.” It’s a simple but powerful message that helps build trust and respect. Value adding can go a long way in enhancing how clients feel about your business, which translates into stronger, lasting relationships.
2. Build Loyalty with Small Gestures
Value adding also boosts client loyalty. A free gift, no matter how small, makes clients feel acknowledged and valued. A small token, even something as simple as a notepad or a sweet treat, shows that you care about their experience with your brand. It encourages them to return, as they feel more connected and appreciated by your business.
3. Personalised, Useful Gifts are Impactful
At Simply Print, we focus on small, practical gifts with a personal touch. For instance, we provide free notepads printed with our client’s logo and contact details. It’s a thoughtful, functional item that clients will keep on their desks and use regularly. This simple but meaningful gesture not only keeps your business top of mind but also reflects well on your commitment to helping your clients stay organised and successful.
4. Delight with Little Treats
Who doesn’t enjoy a little sweetness in their day? Sweets are another great gift that people love and remember you for. They’re unexpected, easy to enjoy, and they leave a positive impression. This simple gesture can brighten your client’s day and leave a lasting impact. We can create personalised jelly bean packs with your logo and with bean colours that match your branding. The packs are very economical.
Tips for design
There are a few tricks for personalising your pen or USB drive. The most important thing is visibility. This is more important than your logo or font, because if people can’t see who you are instantly, the whole exercise is pointless. If this means changing your font colour or the font style, or the logo, or even removing your logo completely, so be it. What’s the point in having your logo on a pen, if it sacrifices the phone number or website size? We have Simply Print pens and made the decision to ditch the logo because it didn’t suit the limited space available. Just remember, no one ever cares as much about your logo as you.
